Competed against market's Heritage country station. Focused music, imaging, and promotions to increase listernership.
Music and attitude adjustment, along with local research and focus groups grew this station to Number One.
Launched new format to compete with local country station. Top 5 ratings consistently with listeners 18-49.
WAJZ JAMZ 96.3
Revamped mornings, tightened playlist, and upped promotions to dominate as market rhythym leader.